Los Angeles is the third largest market for venture capital investment in the United States with $4.2 billion invested in the last year alone, and its perhaps the market where capital commitments are increasing at the fastest pace.

With the public offering of Snap, and the billion dollar exits for both Dollar Shave Club and Qlogic, the city has also proven to be a place where investors are posting real returns.

So its no wonder that one of Los Angeles oldest venture firms, Upfront Ventures, was able to close on $400 million for its sixth fund. The city is booming, and the blistering pace at which Upfront was able to close the fund (from launch to close within two-and-a-half months, according to managing partner, Mark Suster), is just another sign that the technology scene in Los Angeles is ascendant.

Indeed, at the firms Upfront Summit, an invite only affair for investors, entrepreneurs, tastemakers and celebrities held earlier this year, Suster managed to wrangle celebrity entrepreneurs and investors like Kobe Bryant, Baron Davis, Tyra Banks, and Gwyneth Paltrow (and the mayor) to pitch the wonders of Los Angeles to the investment community.

The $400 million oversubscribed fund is the largest ever raised in the city, Suster said, noting that the close brings the firms total assets under management to $2 billion.

LA has truly arrived, Suster tells me. In the past people were reluctant to see a really big VC in LA.

Roughly 45% of the capital from the new fund will likely d be deployed in Los Angeles and Suthern California, Suster said. Indeed, a number of early stage and Series A-focused investment vehicles will likely feed into the already bulging ecosystem of strong startup companies.

Suster declined to comment on the performance of the firms latest fund, but did say that its second fund was the best performing fund of its vintage, with investments in BillMeLater, Overture, and Investnet.

Now with big bets on Ring, Loot Crate, GOAT, and TrueCar, theres been a shift toward more consumer-focused offerings that can leverage what Tyra Banks has called Los Angeles’silicon reach.

What limited partners were drawn to, in the funds latest closing was its track record. What they saw was differentiation and performance, said Suster.A fund formed in Silicon Valley is competing for deal with every other manager.

While the size of the fund has expanded Upfront has also expanded its team, meaning the focus of the firms investments will remain on seed and Series A round investors. Almost 90% of the deals are sed capital and Series, Suster said.

Five years ago the firm had four partners, and now the firm employs six partners including new addition Kobie Fuller, who came to Upfront from Accel in the past year.

Now the firms investment partners include founder Yves Sisteron, Greg Bettinelli, Kara Nortman, Fuller,Suster, andKevin Zhang. Stuart Landeris the firms partner in charge of operations and platform teams for the firm.

Upfront Ventures managing partner Mark Suster and founder Yves Sisteron

For Suster, Upfronts success is a function of a broader trend toward the geographical dispersion of successful investment funds throughout the U.S.

Pointing to Bijan Sabets Spark Capital in Boston, to Fred Wilsons Union Square Ventures in New York, and Philadelphias First Round Capital helmed by Josh Kopelman, Suster noted that the diversification of venture is more than just a consequence of geography.

In a city like Los Angeles, which graduates more engineers than any other American urban center, and which has a broad, diverse background, gender and racial diversity are just as important to a firms success as the capital it raises.

Suster underscored the importance of this in his own blog post about the funds close, writing:

Upfront has long held the view that with regards to equality we should DO more than SAY but the events of the last weeks have led us to want to verbalize more our deep-seated commitment to equality in funding founders across ethnicities, nationalities and genders. We believe this isnt just a market statementit is where we will drive huge and differentiated returns.

Dating back to Upfront II in 2000 (the single best performing fund in the US for that vintage) 2 of our 3 best returns were driven by companies with female founders / CEOs.

More recently reports have come out listing VC firms ranked by percentage of female founders where were usually listed in the top 5% nationally.

In our most recent fund ~30% of the companies weve backed have had at least one of the primary founders as a woman.

As the firm looks ahead to its own future, Suster and the firm hes helped grow remain committed to the future of Los Angeles. The two are paired and these days if an investor is #LongLA (to use the hashtag the firm coined), it looks like limited partners are saying that it pays to be long on Upfront as well.

Read more: https://techcrunch.com/2017/06/29/as-the-la-venture-market-booms-upfront-closes-its-sixth-fund-with-400-million/